Are you sure you are not Ignoring these Website Mistakes?
Websites are a critical meeting point between small businesses and customers. Maintaining an optimized site is crucial to acquiring new customers, building credibility and nurturing client relationships. Yet today, almost 1/3 of small-business owners maintain their websites themselves, neglecting key site functions that customer want, like mobile optimization, social network integration and user-friendly design.Here, we look at the costly mistakes small-business owners make when they try to maintain their own websites that are preventing them from achieving great results. Some are easy to fix, others require a significant effort or total redesign.
- No Call to Action
93% of small businesses sites do not display contact email addresses.49% of lack any phone numbers on their home pages. Without a main call to action, customer won’t know why they are visiting the website or what your company has to offer.
- Poor Design
By taking design into their own hands, small businesses cause themselves headaches and risk having poorly designed sites. 41% of small business owners who plan to improve their websites, say design are the top choice of action.
- Time Consuming Updates
When you maintain your site yourself, you run the risk of wasting time you could be using to cultivate business.64% of business owners find the time necessary to update the website a major challenge. And 25% say the cost of maintaining the site is big hurdle.
- No Metrics
Without metrics, businesses are unable to track their progress, their reach, or their customer’s habits and needs.75% did not use analytic tools to measure their website’s performance. 60% do not feel they needed to make sense of their website analytics or take action to resolve issues.
- Poor SEO
Discoverability is important, helping potential customers to find your company.26% of small business sites cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank.
With Keyword data, Meta descriptions and page titles, your site can stand out amongst the rest.
- No Social Media Links
By allowing your customers to share their experiences with your brand via social channels, you are enabling information about your business to reach people you might not have otherwise targeted.
- No Mobile Optimization
Most people today look at websites on their mobile devices. Without the technology to engage this group, small businesses are missing out on key co9nsumers.
60% do not have mobile websites or know if their websites are mobile capable.
- No Designated IT Person
Without designated IT help, small businesses risk security breaches or costly mistakes. By going to the professionals, IT help is included with your website.
Small businesses may not be as tech-savvy as larger companies, or they don’t have the staff to provide for a full time IT person.
- Practice More And Manage Less.
Give your clients and customers the tools they need to interact with your business, and ensure you don’t make these same website mistakes. Focus on what matters, and leave the website to the professionals.